Centrum
Jan 2024
About
Role
Process
While working as a Visualiser at FCB Kinnect, I created digital assets for Centrum, one of the world’s leading multivitamin brands. My work spanned Amazon A+ listings, A+ content, TV and digital banners, and social media creatives. The focus was on maintaining brand consistency while infusing freshness, ensuring every visual communicated health, energy, and credibility. This project strengthened my understanding of large-scale brand systems and how visual communication adapts across diverse digital platforms.
Visualiser at FCB Kinnect, part of a two-person design team.
Briefs came in through account executives after client meetings — we'd get the direction and design within Centrum's brand system while pushing for freshness within those constraints.
The work required constant balance: a global brand has strict guidelines, but every festive campaign and product launch needed to feel new. Designing for the kids multivitamin range added another layer — visuals had to feel playful enough to engage parents while maintaining the clinical trust Centrum is known for.
There were moments where I had to work independently and adapt quickly — managing live amends to campaign assets under tight timelines without senior support.
Designed static and motion-led social content that balanced scientific credibility with engaging, scroll-stopping visuals.
Designed modular A+ listing systems optimized for e-commerce performance, combining strategic hierarchy, benefit-led storytelling, and brand consistency to drive purchase confidence.
Translated campaign concepts into large-format visuals, ensuring impact and legibility across physical spaces.
Delivered 20+ assets across Amazon A+ listings, social media, TV banners, and print. Work went live across digital and physical platforms as part of Centrum's ongoing India campaigns.