Planetary Insights is a startup within the Planetary Accounting Network, a not-for-profit helping organisations operate within environmental limits. Their platform, Planetary Facts, lets producers and consumers quantify the environmental impact of products across the supply chain, think nutritional labels, but for the planet.

The brief was to redesign their existing platform through a comprehensive design system; addressing inconsistent UI, poor usability, and unclear communication of complex sustainability data. The goal was a system clean enough to be implemented directly by their developer and scalable enough to support new features as the product grows.


Solo project, UX research, design system, and interface design.


The original platform presented complex environmental impact data in a way that was difficult for users to understand and navigate. Users struggled to interpret the metrics, locate key information, and move between pages due to unclear navigation, weak visual hierarchy, and an overwhelming layout. Important features such as pop-ups and assessment pages were not easily discoverable, which reduced user engagement with the platform.

To ensure visual consistency and usability across the platform, I developed a simple and cohesive design system. The system establishes clear rules for typography, colour usage, spacing, and component structure, allowing complex environmental data to be presented in a structured and accessible way.

A muted colour palette of grey, blue, and orange was used to highlight key environmental metrics while maintaining a professional and minimal interface. Typography focuses on clarity and readability, using a clean sans-serif typeface to create a strong visual hierarchy between headings, data points, and supporting information.

Reusable UI components such as modular cards, icons, and hover interactions were designed to maintain consistency across different pages. This modular approach allows users to quickly scan information while ensuring that the platform remains visually cohesive and easy to navigate.